Your PMU and Beauty Business Besties

What to Know Before You Choose a Trainer

 

I recently spoke with my colleagues at the American Academy of Micropigmentation on their podcast PMU School to discuss what I would look for in or ask a potential Permanent Makeup Educator before forking over the thousands required for a class!

Too often, I hear students wanting ADDITIONAL fundamentals education after having already spent $3-5,000 on their FIRST training where they feel "ripped off" or as though they were less than proficiently educated. 

Unfortunately, theres nothing I can do to get your money back from the other trainer. All I can do is give you the questions to ask to ensure you're investing in a quality educational program - even if thats not with The Microblading Institute.

To hear the full podcast episode click here!

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Not A House of Cards



When I first began my career as a permanent makeup artist, I'll be honest. I had NO IDEA what I was doing. I rented a little room from a friend in her salon and ordered some supplies. No formal lease, no insurance, so bookkeeping system... I don't even think I had a business license before I began working. 

I had no idea that using my personal checking account rather than a business account voided the protections of an LLC. I had an LLC but never filed for the EIN, lmao! Wowww.

Listen, I have compiled all of this info for you, for free!
Grab your copy here and make sure your foundation is sound before you begin building and scaling a business that could be as flimsy as a house of cards.

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SIDE HUSTLE CENTRAL! Part II

Looking for all the best beauty side hustles? 

Perhaps you are really artistic and have a real interest in helping make people more beautiful. Or maybe you are already working in the beauty industry and want to make a little extra on the side.

Either way, I am here to help you with the best beauty side hustle that suits your skills and interests! 

Do you spend time crawling through Instagram and Tik Tok for the next big thing in beauty trends? Why not turn your hobby into a beauty side hustle? In this article, I will cover 11 of the most profitable and not profitable beauty side hustles. 

Beauty "Side Hustles" (or additional specialities) You Can Start Right Now

  1. Laser Hair Removal (requires medical partner)
  2. Botox (requires medical partner)
  3. Lip Filler (requires medical partner)
  4. Hair Tinsel
  5. Special Events Makeup
  6. Nails
  7. Tanning
  8. Bead Extensions
  9. Glue in Extensions
  10. Hand Tied Extensions
  11. Microblading
  12. Permanent Eyeliner
  13. Lip Blushing
  14. Reiki
  15. Cupping
  16. Acupuncture
  17. ...
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BLUE BROWS?!


So you created a set of brows and they looked GORGEOUS! You were so happy. The client was SO happy! You took the photo, created the before and after, and proudly slapped your logo on it! She swore to tell everyone how much she loves her brows and refer them all to you.
8 weeks later she returns for a touchup and.... they're grey! They're blue. They look COLD, theres no warmth left in the brow at all. 

For this reason, I created a 3 part IG tv series explaining some of the most common factors at play IG series 


For even more support, consider 1:1 advanced training or customized mentorship with The Microblading Institute <3 

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Lets Grow! Scale that Beauty Business!

Okay - 

I'll be honest. I didn't do it alone. I had help.
It was hard work, but I employed help for sure.

When I first started out, I had an esthetics license, a comical body art license, a one-room lease, and little else. I needed a lot of help. I had no clue where to start. I was on the hamster wheel: I need to buy another course to make better before and afters to get new clients for more revenue to buy another course to make better before and afters to get new clients for more revenue to buy another course to make better before and afters to get new clients for more revenue to .... you get it. 

That cycle was doing two things: 1. Giving me imposter 
syndrome 2. Running me BROKE!  For 2 years it went on this way. I didn't have any business education to speak of. I didn't know my numbers, I didn't have a business bank account or know how to pay myself, I was terrified of owing taxes because I wasn't even profitable... It was a nightmare. My poor...

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SIDE HUSTLE CENTRAL!

Hey! Okay - so you're looking to add some additional services to generate more revenue this year?! I've got you, sister!

First -- let me just say, if you're a new beauty business, start with my FREE beauty business guide!

Next - If you're already generating income in your beauty business, lets see how much of it you're actually keeping. Lets find more ways to keep the cash you're already earning. This one isnt free, but its so cheap. Literally like $20 or so. You'll take a deep look at your current streams of revenue and where the cash flow is going. We'll also look at common deductions and strategies to pay out less. Let your money work for you! Not you work more for your money!
WHERES MY MONEY

Now that we've covered the basics: lets talk side hustles and add-ons! First, you have to know this is SALES. You have to get skilled at sales. Read up on it. Create your repeatable sales process to market yourself, more on that here. You'll need to decide what fits in...

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SIGNS YOUR TRAINING ISNT COMPLETE

Uncategorized Jan 13, 2022

Education is a life long pursuit - but is it time to add to your skillset? Maybe you took your initial microblading or permanent makeup course, but still have questions. 

Lets be honest, theres not a whole lot more embarrassing then being trained, open for business, sitting with a client, and she asks you a question you straight-out do not know the answer to!

Is there tetracaine in your secondary numbing?
Why 
can't I sweat doing healing?
Why did my iron-oxide pigment fade so quickly?
My friend retained so much more than I did.

There are PLENTY of answers out there and it can be difficult to pinpoint which ones are the correct answer for each individual case. I'm a firm believer that no ONE educator can teach you EVERYTHING. You likely didn't have AWFUL training to begin with. You like are just ready to expand your skillset or fundamental knowledge.

Learned microblading, but only one pattern?
Ready to add machine?
Looking for a comprehensive course for lip...

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Why Your Client List Isnt Growing

Are you tired of dumping hundreds of dollars monthly into the Facebook ads budget? Have you hired a marketer for your beauty business who sends you hundreds of COLD leads who ask the same 50 questions: How much? What is this? Where are you located?... and then DOESNT book? Ready for some REAL change ?

GROW YOUR LIST ORGANICALLY!

You don't need a marketer. You need a repeatable sales process. Something you know you can do over and over again that gives you quality leads and allows you to convert those leads into paying customers! You can't expect clients to just flock to you over and over and over again. You have to go where the clients are and introduce yourself. Gain trust. Prove your value. Then you can ask them to purchase from you. These are now WARM leads. They like you, know you, and trust you.

Essentially, what you need are the 4 following steps:
1. Create valuable content. 
      yes, this means that you actually need to sit down and think about what it is you...

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BE NICE: ITS PAYS

When I first began my beauty business there was a ton of "gatekeeping" locally in my area. I wasn't even sure how to find colleagues outside of my town... I knew about Facebook groups for permanent makeup, but they were so intimidating! People on those groups can be quick to point out what you've done wrong and be less than supportive.

I wound up following a handful that I found to be positive and supportive. I noticed who they worked with or appeared to be friendly with and followed those folks, too. 

After following for a while, I noticed something important:
The girls that get it, get it. The ones who don't, dont.
what does that even mean?
In THIS circumstance, it means the ones who understood kindness and inclusivity received blessings back. The more they  allowed others into their circle and to sit at their table, the more their network (and net worth) grew. 

As it turns out, when you're not very nice, less people want to be around you, lol! Go figure.

So I took this...

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