When I first began my career as a permanent makeup artist, I'll be honest. I had NO IDEA what I was doing. I rented a little room from a friend in her salon and ordered some supplies. No formal lease, no insurance, so bookkeeping system... I don't even think I had a business license before I began working.
I had no idea that using my personal checking account rather than a business account voided the protections of an LLC. I had an LLC but never filed for the EIN, lmao! Wowww.
Listen, I have compiled all of this info for you, for free!
Grab your copy here and make sure your foundation is sound before you begin building and scaling a business that could be as flimsy as a house of cards.
So you created a set of brows and they looked GORGEOUS! You were so happy. The client was SO happy! You took the photo, created the before and after, and proudly slapped your logo on it! She swore to tell everyone how much she loves her brows and refer them all to you.
8 weeks later she returns for a touchup and.... they're grey! They're blue. They look COLD, theres no warmth left in the brow at all.
For this reason, I created a 3 part IG tv series explaining some of the most common factors at play IG series
For even more support, consider 1:1 advanced training or customized mentorship with The Microblading Institute <3
Hey! Okay - so you're looking to add some additional services to generate more revenue this year?! I've got you, sister!
First -- let me just say, if you're a new beauty business, start with my FREE beauty business guide!
Next - If you're already generating income in your beauty business, lets see how much of it you're actually keeping. Lets find more ways to keep the cash you're already earning. This one isnt free, but its so cheap. Literally like $20 or so. You'll take a deep look at your current streams of revenue and where the cash flow is going. We'll also look at common deductions and strategies to pay out less. Let your money work for you! Not you work more for your money!
WHERES MY MONEY
Now that we've covered the basics: lets talk side hustles and add-ons! First, you have to know this is SALES. You have to get skilled at sales. Read up on it. Create your repeatable sales process to market yourself, more on that here. You'll need to decide what fits in...
When I first began my beauty business there was a ton of "gatekeeping" locally in my area. I wasn't even sure how to find colleagues outside of my town... I knew about Facebook groups for permanent makeup, but they were so intimidating! People on those groups can be quick to point out what you've done wrong and be less than supportive.
I wound up following a handful that I found to be positive and supportive. I noticed who they worked with or appeared to be friendly with and followed those folks, too.
After following for a while, I noticed something important:
The girls that get it, get it. The ones who don't, dont.
what does that even mean?
In THIS circumstance, it means the ones who understood kindness and inclusivity received blessings back. The more they allowed others into their circle and to sit at their table, the more their network (and net worth) grew.
As it turns out, when you're not very nice, less people want to be around you, lol! Go figure.
So I took this...